BxBy to manage UK launch of new soothers collection

BxBy Global has been appointed by leading European baby products and accessories manufacturer Canpol Babies, to manage the launch of its new range of Haberman Lovi soothers. Activity will centre on a retail trade sales drive supported by a trade and consumer awareness programme incorporating PR and social media activity designed to accelerate growth and expand the Haberman portfolio of products in the UK and Ireland. 

Haberman Lovi soothers have recently received a prestigious Right Start Magazine Best Baby Essential Award; a hallmark of excellence in the nursery industry and a timely accolade to kick-start the campaign.  

Central to this new collection is the My Little Love range of mini soothers for newborns.  Developed in collaboration with doctors, orthodontists and leading experts in the field of lactation, neurological speech therapy and neonatology, Haberman Lovi dynamic mini soothers respond to a baby's natural suckling rhythm. They aid easy breathing and feature a vented, smaller and lighter shield with a profiled shape that is better adapted to an infant's tiny mouth. The vented shield helps air circulation to avoid irritating sensitive skin. A ring handle facilitates easy gripping and will glow-in-the-dark to so they are easy to find. The clear hygienic cap keeps the soother clean when not in use.  All babies are born with a natural suckling reflex and search for comfort, and these premium soothers have been designed to fulfill this need. They are uniquely constructed in a symmetrical shape that reflects a breast nipple. Featuring a non-homogeneous silicone layer, they elongate and contract to adapt to a baby's natural suckling rhythm, ensuring easy breathing and swallowing of saliva.  

Pauline Christie, Director of Bxby said: “We are looking forward to working with Canpol Babies to help distribute this dynamic soothers range to the UK retail sector using our established distribution network.   We plan to introduce this exciting collection to a wider audience using established and new sales channels and to use our experience to build brand loyalty with a creative programme of activity."

ENDS

Trade & Media enquires: BxBy Global

Product information: Haberman Baby

Stockist: Click Health & Beauty

About Canpol Babies

Canpol Babies is a leading manufacturer of baby products and accessories in Poland and eastern Europe. The company has been responding to the needs of youngsters and their parents for over 20 years.  Its community of experts and mothers provide advice and support on pregnancy, labour, childcare and child development.  Canpol Babies and LOVI brands have received numerous awards from prestigious institutions, monthly business magazines as well as major parenting magazines. These include being three times winner of a Forbes Diamond for increasing their market value, the European Medal from the European Integration Committee and ‘Outstanding Exporter of the Year’ awarded by the Polish Exporters Association.