BxBy is delighted to be working with highly successful designer Linda Beard on the launch of a fun new mix ‘n’ match tableware range for children. This collection is the first to be created under the Linda Beard Designs for Kids®label. 

Final logo just designs in red Layout 1 cropLinda Beard is a name is synonymous with best-selling wallcoverings, textiles and ceramics including iconic ranges such as Dolly Mixtures (pictured), Animal Krackers and Men Only, which outsold all its competitors, and her seasonal ranges designed for Boots plc. Animal Krackers kid’s range of bedlinen for Ashley Wilde sold extensively in UK, Europe and USA. Using bold primary colours and witty animal motifs, the collection proved to be as popular with parents as it was with children.

Linda only designs products which interest her and which she sees as having exciting commercial possibilities. She attributes her success to her ability to design not only what she likes but also what she considers her customers want.  "When adults or children look at my designs and tell me they make them feel happy and make them smile.  That's what gives me the greatest satisfaction," explains Linda. "The feedback I have received from parents and children indicates that this collection will do just that.  It is something very different for this market.  Highly desirable and collectible.  A real winner.”

Linda works from her home in Cornwall which she shares with two ginger cats and an abundance of wildlife which provides inspiration for her work.

Linda's new collection will be launched to the trade in Autumn 2018. Further information and trade enquiries to:

BxBy Global

T: +44 (0)1256 338 484

E: info@bxby.co.uk