Commercial innovation specialists BxBy have been appointed by yoomi to advise on the development of its ‘happy, healthy, happy baby’ brand and evolving yoomi range and ‘eco system’. The yoomi  brand currently supports the UK market and aims to expand and enhance its customer proposition for other global marketplaces, including China.

logo scanyoomi is the award-winning British innovative nursery brand, behind the first 60 second self-warming baby bottle, which was named as one of the top 15 British inventions of the last decade.  Its innovative expressing, feeding, warming and sterilising solutions are now selling in 24 countries around the world.  Two new products to help mums to 'express, feed and go' were unveiled at Kind & Jugend (Cologne), the nursery products fair that attracts 1,200 exhibitors from around 50 countries and more than 22,000 trade visitors from around the world.

BxBy’s focus for this project will be on strategic brand development and advocacy; business model and product development and establishing routes to sustainable growth. Further support will be provided for existing strategic growth including retail presence, market entry requirements and the development of the yoomi  brand as a premium innovative solution in the marketplace.



BxBy Global 

Twitter: @bxbyglobal @yoomibottle

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