About us

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Responsive and Flexible 

BxBy helps energise businesses of all sizes from dynamic start-ups with innovative ideas, to global giants with new strategies, planning, marketing and resourcefulness, to maximise their commercial potential and get them from position X to Y. 

We recognise that organisations need to be increasingly flexible and responsive to changing markets and demands, so we ensure our clients have the right knowledge and skills at the right time to enable their business to grow or respond to new challenges and we stay to help manage change. 

Adding Value

We are focused on driving growth with smart ideas, pioneering solutions and bespoke strategies. No one-size fits all. Commercialisation is a key driver of business growth and our focus is on using commercial innovation to add value and accelerate growth, whether it be commercialisation of a new product, service, brand or technology. 

Agents of Change

Our differentiated approach is customised to meet individual requirements. We work closely with our clients and collaborate on all levels to ensure we have a deep insight into the dynamics of the business in order to develop transforming solutions that deliver a real competitive advantage and business growth.

Our business consultants are agents of change who seek to identify our clients’ DNA of opportunity, address their challenges, and work alongside them to transform their enterprises.

Meet the Team

Paul Bottomley
(Founding Director) 
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Paul has a successful background in design, commercial and business development. He is a graduate engineer and holds a Masters degree in manufacturing-orientated Business Management. Paul has worked for many global businesses, from start-ups to FTSE 100's in new product and market development including one of UK’s top three fastest growing manufacturing companies and is an award-winning design/engineer.

"Every second of every day, someone, somewhere, is using a product developed or brought to market by Paul"



Pauline Christie (Founding Director) 

PGC profilePauline offers a wealth of experience incorporating business consultancy, global business enterprise, retail, journalism, marketing and corporate communications.

During her career, she is has held director level retail marketing positions and founded and developed award-winning businesses. Key achievements include winning the accolades of London Dockland's Businesses of the Year, the London Chamber of Commerce e-Commerce Award for an SME software application, and the City of London Business News Award of Excellence for Services to IT communications. She has a track record of building business and retaining impressive international client portfolios. 

"A business development expert and connected person in the service industry and corporate communications space"

Michele Byrne

Michele is a first class graduate with a post-graduate diploma in Business Management (Marketing) from the University of Cape Town and the Chartered Institute of Marketing. An experienced b2b marketeer with customer relations expertise. Key accountabilities include both strategic and tactical marketing communications, business strategy planning and managing all aspects of the product lifecycle.

"First class strategic and tactical marketeer with great customer service credentials"