About us


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Commercialisation is a key driver of business growth and our focus is on using COMMERCIAL INNOVATION to add value and accelerating growth, whether it be commercialisation of a new product, service, brand or technology.  

We help businesses of all sizes from dynamic start-ups with innovative ideas, to global giants.  We energise them with new strategies, planning, marketing and resourcefulness, to maximise their commercial potential.  We then stay to help manage change, getting them from position X to Y.  

BxBy represents a growing portfolio of award-winning brands wanting to exploit their intellectual property. Our solutions, services, skill-set and successes set up apart.

Our team offers experience in thought leadership, exploiting intellectual property, understanding conformity and protection and building brands and businesses from ground-up. Our business experience encompasses the disciplines of business development, product design, new market entry and brand development, engineering, sales and marketing, business enterprise and customer relationship management.  Our award-wining best-of-class supporting communications services include media and stakeholder relations, PR and brand consultancy.

Paul Bottomley
(Founding Director) 
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Paul has a successful background in design, commercial and business development. He is a graduate engineer and holds a Masters degree in manufacturing-orientated Business Management. Paul has worked for many global businesses, from start-ups to FTSE 100's in new product and market development including one of UK’s top three fastest growing manufacturing companies and is an award-winning design/engineer.

"Every second of every day, someone, somewhere, is using a product developed or brought to market by Paul"


Pauline Christie (Founding Director) 

PGC profilePauline offers a wealth of experience incorporating business consultancy, global business enterprise, retail, journalism, marketing and corporate communications.

During her career, she is has held director level retail marketing positions and founded and developed award-winning businesses. Key achievements include winning the accolades of London Dockland's Businesses of the Year, the London Chamber of Commerce e-Commerce Award for an SME software application, and the City of London Business News Award of Excellence for Services to IT communications. She has a track record of building business and retaining impressive international client portfolios. 

"A business development expert and connected person in the service industry and corporate communications space"

Michele Byrne

Michele is a first class graduate with a post-graduate diploma in Business Management (Marketing) from the University of Cape Town and the Chartered Institute of Marketing. An experienced b2b marketeer with customer relations expertise. Key accountabilities include both strategic and tactical marketing communications, business strategy planning and managing all aspects of the product lifecycle.

"First class strategic and tactical marketeer with great customer service credentials"