About us

Commercialisation is a key driver of business growth and our focus is on COMMERCIAL INNOVATION and adding value whether it's commercialisation of a new product, service, brand or technology.  Our solutions, services, skill-set and successes set up apart.

women 1209678 1920 bwWe believe in the holistic integration of multiple disciplines through the entire development process and bring our unique understanding and perspective to all projects large and small, from strategic to tactical.  This may mean developing or commercialising a brand, translating consumer or market insight into a product solution, capitalising on a market opportunity, expanding the distribution of a portfolio of products, or working with influencers to build enduring relationships and meaningful word-of-mouth advocacy with bespoke strategies.  

We will help our clients develop their own product ranges or brands, expand their markets, pinpoint growth opportunities and build success.  This usually entails identifying and prioritising incremental opportunities with a systematic approach throughout the innovation journey; mapping out and delivering strategies that stimulate commercial growth for funding purposes, development, succession or exit, or creating and managing tactical activity that raises awareness and builds business. 

We work with a growing portfolio of high profile award-winning brands and provide services to enterprises of all sizes - from dynamic start-ups with innovative ideas, to global giants wanting to develop, commercialise and sell their products in new markets.   

Management Team

PAB profileOur team offers experience in thought leadership, exploiting intellectual property, understanding conformity and protection, and building brands and businesses from ground-up. Our business experience encompasses the disciplines of business development, product design, new market entry and brand development, engineering, sales and marketing, business enterprise and customer relationship management.  Our comms team is led by former senior journalists, and drawing on decades of experience in the news industry, our award-wining best-of-class supporting communications services including media and stakeholder relations and brand consultancy.

Paul Bottomley (Founding Director) has a successful background in design, commercial and business development. He is a graduate engineer and holds a Masters degree in manufacturing-orientated Business Management. Paul has worked for many global businesses, from start-ups to FTSE 100's in new product and market development including one of UK’s top three fastest growing manufacturing companies and is an award-winning design/engineer.

"Every second of every day, someone, somewhere, is using a product developed or brought to market by Paul"

 

PGC profile

 

Pauline Christie (Founding Director) offers a wealth of experience incorporating business consultancy, global business enterprise, retail, journalism, marketing and corporate communications.

During her career, she is has held director level retail marketing positions and founded and developed award-winning businesses. Key achievements include winning the accolades of London Dockland's Businesses of the Year, the London Chamber of Commerce e-Commerce Award for an SME software application, and the City of London Business News Award of Excellence for Services to IT communications. She has a track record of building business and retaining impressive international client portfolios. 

"A business development expert and connected person in the service industry and corporate communications space"

 

 

Michele Byrne is a first class graduate with a post-graduate diploma in Business Management (Marketing) from the University of Cape Town and the Chartered Institute of Marketing. An experienced b2b marketeer with customer relations expertise. Key accountabilities include both strategic and tactical marketing communications, business strategy planning and managing all aspects of the product lifecycle.

"First class strategic and tactical marketeer with great customer service credentials"